Shelflife x New Balance x DRZVLV

"City of Gold" 574

Last week Thursday the 17th of April I attended the official Joburg launch of the sneaker collaboration between Shelflife, New Balance and Dr Zulu. Shelflife is a proudly South African streetwear brand based in Cape Town, New Balance an international footwear brand which has teamed up with the design expertise of artist Dr Zulu who has his own apparel line sold exclusively at Shelflife stores. The sneakers, named "City of Gold" 574 were launched to a wave of sneaker lovers, street smart heads and hip hop enthusiasts and we were all dancing to the spins of hip-hop DJ Raiko and BoyznBucks member Okmalumkoolkat. As an introduction, we watched the promotional video that was put together which is inspired by our very own city of gold, Johannesburg. After that the exclusive sneakers went on sale and it is an understatement to say they sold like hot cakes. Others could be seen carrying around two bags of the absolutely stunning sneaker.

What a night!

Read more about it over at Shelflife and watch the promo video here.

I'm Sold!

In a time slotted nicely at my memory archives of the 90's, my mother was a driving force in my shoe game (obviously). As the first born, I went through all the spoils! I wore rare pieces, expensive clothes and was a very stylish baby, and later youngling. I remember, in particular, my favourite shoe. It was a pair of Nike high tops. Yes! High tops existed long before today. Now the thing is, today at my day and age, I do not own a pair of sneakers. Not even one! I had an all black pair of Converse sneakers that my baby sister jumped from me. And that was it.

When I realised this, I was gutted. I am a sandal kind of girl, so trust that I have loads of those. Now unfortunately, I am too broke to start on my sneaker collection. So I will put this on hold, until I finish paying off my studies and have a bit of financial freedom.

Sooooooo, this is the reason I fell inlove with sneakers all over again. I am SOLD!

Introducing the Isabel Marant Bekket High Top Sneaker. This is not available in South Africa, if one wants a pair, they would have to shop online. They go for $665 which is about R5581. A lot for a pair of sneakers, but if you have the cash, go for it. As for me, I dream of them and hope some reputable brand will make similar ones.

suede, strapped with a secret wedge...so your hight gets pushed up a bit. how gangster is that?

available in various colours.

signing out...
StreetSindz